Couture Gagnon, A., Chapelle, C. A. (2019). Opération Amérique: Québec’s Soft Power Applied to French Language Teaching in the United States. The American Review of Canadian Studies, 49(3), 413-427.
Couture Gagnon, A., Chapelle, C. A. (2019). Opération Amérique: Québec’s Soft Power Applied to French Language Teaching in the United States. The American Review of Canadian Studies, 49(3), 413-427.
Opération Amérique refers to the coordinated efforts of René Lévesque’s Parti Québécois government beginning late 1970s to promote Québec’s interests in the United States. The general goals and strategies of Opération Amérique suggest that it presents a case of soft power. However, the specific actions implemented as well as their effects have barely been explored. An analysis of original documents pertaining to Opération Amérique indicates that specific groups in the United States—namely, French professors—were targeted with the hope that they would improve perceptions of Québec in the United States. An examination of French textbooks used in the United States in the 1970s and 1980s shows an increase in Canada/Québec content, which may reflect the influence of Opération Amérique on French teaching practices.
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